Traditional recipes

Would You Hug a Vending Machine for a Free Coke?

Would You Hug a Vending Machine for a Free Coke?


We are searching data for your request:

Forums and discussions:
Manuals and reference books:
Data from registers:
Wait the end of the search in all databases.
Upon completion, a link will appear to access the found materials.

A look at the soda company's new 'Open Happiness' campaign

Students at the National University of Singapore have been caught on tape hugging a Coca-Cola vending machine, and it's not because they're really desperate for a jolt of caffeine before their next class, or because they're crazy. It's because the machine told them to.

According to reports, the school's recently installed "Hug Me" Coke machine, which dispenses a free can of Coke when you hug its sides, is part of the soda brand's newly launched "Open Happiness" campaign. And apparently, the hope is that the experience will leave people in a more "Kumbaya" frame of mind. (Also, presumably, to have consumers associate Coke with nice, warm-and-fuzzy acts like hugging.)

As a company representative explained in a statement, "The Coca-Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large."

It's a nice thought. But really, watching the video kind of feels like the point of the excercise is to see whether or not someone will risk looking a little awkward in public to get a free treat. Or to see if people will take orders from inanimate objects. You decide.


Hug a vending machine, get free Coke

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…


Hug a vending machine, get free Coke

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…


Hug a vending machine, get free Coke

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…


Hug a vending machine, get free Coke

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…


Hug a vending machine, get free Coke

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…


Hug a vending machine, get free Coke

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…


Hug a vending machine, get free Coke

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…


Hug a vending machine, get free Coke

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…


Hug a vending machine, get free Coke

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…


Hug a vending machine, get free Coke

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…


Watch the video: Αυτόματος πωλητής για Ferrari και Lamborghini (June 2022).


Comments:

  1. Dujind

    With such success as yours

  2. Daryll

    Instead, the critics write their options.

  3. Kamuzu

    Your idea will come in handy

  4. Malakai

    I apologise, but it not absolutely that is necessary for me. There are other variants?

  5. Kajirn

    Indeed strange



Write a message